The Method
PSYOP HQ is run by Chris B., a former influence professional who served in the US Army from 2007 to 2023 in Psychological Operations. We don't tell you what to think. We show how the same event becomes different stories, sort what's established from what's disputed, and say how sure we are. We apply the same method to every source.
Automated preparation, human review
Source selection. Software collects coverage from a fixed list of outlets and X accounts across wire services, legacy media, independent and alternative outlets, and state media, plus news aggregators. That list will always be incomplete.
Automated preparation. The software groups stories that push the same message into narratives, finds the competing frames, flags repeated phrasing, and prepares a draft breakdown.
Human review. Nothing is published until an editor reviews, edits and approves it. Approved breakdowns show the time they were published and who reviewed them. Assessment blocks marked Draft, pending editorial review haven't been signed off yet.
Corrections. Spot an error? Email corrections@psyophq.com. When we fix a factual error, the article shows an updated time.
Limits. We work from published reporting, not our own reporting on the ground. Assessments can change as evidence comes in. Our numeric scores are editorial judgments, not measurements.
Technical detail: scoring, velocity and repeated phrases
Editorial scores. Inside each breakdown's Show the analysis section, we record two 0–10 judgments for the main actor pushing the story. Intensity weighs six factors: emotional lever, repeated phrasing across outlets, selective framing, a clear target and desired behavior, source laundering, and timing. Truth asks how well the core claim holds up, from fabricated (0) through unverified and contested to documented (10). These are rubric-guided judgments, and two careful reviewers could differ.
Straight news first. Before treating anything as more than straight reporting, we argue the straight-news case and check it against five tests: the core facts agree across outlets, sourcing is named, the headline matches the body, loaded language is minimal, and no persuasion technique is present in force.
Techniques. We name techniques from US Army influence and deception doctrine (FM 3-13.4 and ATP 3-53) and Cialdini's principles of persuasion, each with its evidence.
Narrative velocity. The number of stories per day in the last 3 days, compared with the 3 days before, plus how many outlets carry the narrative.
Repeated phrases. Distinct 4-word phrases from headlines and key phrases that appear in 3 or more outlets within 48 hours, after removing generic phrases. On the Compare page we highlight phrases shared by 2 or more independent origins. That's an estimate: copies from the same publisher, or near-identical syndicated headlines, count once. We don't publish a single "sync" percentage, because it can't tell syndication from coordination.
Source categories. Each item is classified by its publisher: wire, legacy, independent/alt, or state. The channel (website or X) is shown separately, so Reuters on X still counts as Reuters. "X account" is used only for accounts with no publisher behind them. We never label outlets or readers by political lean.
Recency. The homepage shows breakdowns from the last 6, 24 and 48 hours by original publish time (Eastern). Older ones move to the Archive. Times are shown in ET.
Tag counts LIVE FROM THE DATA
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Two kinds of articles. TRENDING NARRATIVES breaks down current news as it happens. CASE FILE is a long-form study of a historical influence campaign, like Operation Mincemeat. See all of them on the Case Files page.