FEED LIVE
METHOD

The Method

PSYOP HQ is run by Chris B., a former influence professional who served in the US Army from 2007 to 2023 in Psychological Operations. We don't tell you what to think. We show how the same event becomes different stories, sort what's established from what's disputed, and say how sure we are. We apply the same method to every source.

01 · SOURCEWho is sending the message, and who is behind them?
02 · TARGET AUDIENCEWho is it built to reach?
03 · EMOTIONAL LEVERFear, outrage, pride, belonging, confirmation?
04 · DESIRED BEHAVIORWhat does it want you to do, share or believe?
05 · EVIDENCEWhat's established, what's disputed, and what's unknown?
06 · CONFIDENCEHow sure we are, why, and what would change our mind.

What our tags mean

A breakdown may carry one descriptive tag, chosen by a human editor. Tags are categories, not a scale: one isn't "worse" than another, and many breakdowns have no tag at all. Source articles we link to are never tagged.

Competing narratives
Credible sources tell incompatible versions of the same event, and the evidence does not yet settle it.
Emotional framing
The facts are accurate, but word choice and emphasis are built to make you feel something.
Selective evidence
Real facts are picked or left out so the picture tilts one way.
Unverified claim
A central claim rests on a single or anonymous source and hasn't been confirmed.
False claim
A central claim is contradicted by strong evidence. This is about the claim, not the motive.
Documented deception
The record shows someone set out to mislead. This needs evidence of intent, not just a false statement.

A false statement isn't the same as deception. People repeat false things they believe. We only use Documented deception when there's evidence of intent, such as planning records, forged material, or an admission. A False claim needs strong contrary evidence, and says nothing about motive.

Framing isn't automatically false. Every story has to be framed somehow. Emotional or selective framing can sit on top of entirely accurate facts, and we say so.

Repeated wording isn't automatically coordination. Outlets share wording for ordinary reasons: wire copy (AP, Reuters, AFP) reprinted by many papers, quotes from the same speech, publishers posting the same story on their site and on X, press releases, and common phrases. We count a publisher's own copies as one origin, ignore quoted remarks, and skip generic phrases. Even then, shared wording is a reason to look closer, not proof.

"Earliest observed" isn't necessarily the origin. We only see the sources we track. When we say a source ran something first, we mean first among those sources. Some outlets only give a date, not a time, so the order within that day is uncertain and we mark it.

Automated preparation, human review

Source selection. Software collects coverage from a fixed list of outlets and X accounts across wire services, legacy media, independent and alternative outlets, and state media, plus news aggregators. That list will always be incomplete.

Automated preparation. The software groups stories that push the same message into narratives, finds the competing frames, flags repeated phrasing, and prepares a draft breakdown.

Human review. Nothing is published until an editor reviews, edits and approves it. Approved breakdowns show the time they were published and who reviewed them. Assessment blocks marked Draft, pending editorial review haven't been signed off yet.

Corrections. Spot an error? Email corrections@psyophq.com. When we fix a factual error, the article shows an updated time.

Limits. We work from published reporting, not our own reporting on the ground. Assessments can change as evidence comes in. Our numeric scores are editorial judgments, not measurements.

Technical detail: scoring, velocity and repeated phrases

Editorial scores. Inside each breakdown's Show the analysis section, we record two 0–10 judgments for the main actor pushing the story. Intensity weighs six factors: emotional lever, repeated phrasing across outlets, selective framing, a clear target and desired behavior, source laundering, and timing. Truth asks how well the core claim holds up, from fabricated (0) through unverified and contested to documented (10). These are rubric-guided judgments, and two careful reviewers could differ.

Straight news first. Before treating anything as more than straight reporting, we argue the straight-news case and check it against five tests: the core facts agree across outlets, sourcing is named, the headline matches the body, loaded language is minimal, and no persuasion technique is present in force.

Techniques. We name techniques from US Army influence and deception doctrine (FM 3-13.4 and ATP 3-53) and Cialdini's principles of persuasion, each with its evidence.

Narrative velocity. The number of stories per day in the last 3 days, compared with the 3 days before, plus how many outlets carry the narrative.

Repeated phrases. Distinct 4-word phrases from headlines and key phrases that appear in 3 or more outlets within 48 hours, after removing generic phrases. On the Compare page we highlight phrases shared by 2 or more independent origins. That's an estimate: copies from the same publisher, or near-identical syndicated headlines, count once. We don't publish a single "sync" percentage, because it can't tell syndication from coordination.

Source categories. Each item is classified by its publisher: wire, legacy, independent/alt, or state. The channel (website or X) is shown separately, so Reuters on X still counts as Reuters. "X account" is used only for accounts with no publisher behind them. We never label outlets or readers by political lean.

Recency. The homepage shows breakdowns from the last 6, 24 and 48 hours by original publish time (Eastern). Older ones move to the Archive. Times are shown in ET.

Tag counts LIVE FROM THE DATA

Loading…

Two kinds of articles. TRENDING NARRATIVES breaks down current news as it happens. CASE FILE is a long-form study of a historical influence campaign, like Operation Mincemeat. See all of them on the Case Files page.

How sure are you?